Why teams are making the switch from Adobe AEM to Magnolia

As an innovative global healthcare company with a presence in approximately 100 countries and a workforce exceeding 100,000 individuals, Sanofi faced a significant digital challenge. The number of websites was continually growing, with each country launching its own web properties. This proliferation of websites created a complex and disjointed online presence, lacking a unified strategy and making effective management and maintenance increasingly difficult.

Moreover, its rapid tech growth had led to a diverse range of systems and applications that proved challenging to integrate and synchronize, resulting in operational complexities and inefficiencies across the company. Over time, this widespread and varied web presence, developed without consistent governance, evolved into a hurdle rather than a strategic advantage. Sanofi could no longer ensure its stability, scalability, and security.

As an innovative global healthcare company with a presence in approximately 100 countries and a workforce exceeding 100,000 individuals, Sanofi faced a significant digital challenge. The number of websites was continually growing, with each country launching its own web properties.

This strategic approach has effectively replaced Sitecore and eradicated six other legacy CMS platforms and shadow IT projects, standardizing Sanofi’s digital experience IT landscape and simplifying its operation and maintenance.

The platform's stability and high-security standards have been paramount to Sanofi's success, ensuring impeccable uptime for both external-facing web properties and the authoring environment, greatly benefiting content creators. Notably, the migration to Magnolia's Platform-as-a-Service (PaaS) has yielded remarkable improvements in bounce and conversion rates as well as SEO, with many websites experiencing an immediate rise in Lighthouse scores and SEO rankings.

Sanofi's satisfaction with Magnolia extends to its blend of out-of-the-box functionality and the platform's flexibility for customization, catering to the brand’s unique requirements. Anna Majewska, Director for Sanofi Digital Commerce and Global Web Product Line Lead, highlighted the significant time and cost efficiencies of over 20% realized with Magnolia, as teams found content and page creation notably easier and faster than in the previous solution, accelerating adoption, content velocity, and digital delivery overall.

This strategic approach has effectively replaced Sitecore and eradicated six other legacy CMS platforms and shadow IT projects, standardizing Sanofi’s digital experience IT landscape and simplifying its operation and maintenance.

The platform's stability and high-security standards have been paramount to Sanofi's success, ensuring impeccable uptime for both external-facing web properties and the authoring environment, greatly benefiting content creators. Notably, the migration to Magnolia's Platform-as-a-Service (PaaS) has yielded remarkable improvements in bounce and conversion rates as well as SEO, with many websites experiencing an immediate rise in Lighthouse scores and SEO rankings.

Sanofi's satisfaction with Magnolia extends to its blend of out-of-the-box functionality and the platform's flexibility for customization, catering to the brand’s unique requirements. Anna Majewska, Director for Sanofi Digital Commerce and Global Web Product Line Lead, highlighted the significant time and cost efficiencies of over 20% realized with Magnolia, as teams found content and page creation notably easier and faster than in the previous solution, accelerating adoption, content velocity, and digital delivery overall.

This strategic approach has effectively replaced Sitecore and eradicated six other legacy CMS platforms and shadow IT projects, standardizing Sanofi’s digital experience IT landscape and simplifying its operation and maintenance.

The platform's stability and high-security standards have been paramount to Sanofi's success, ensuring impeccable uptime for both external-facing web properties and the authoring environment, greatly benefiting content creators. Notably, the migration to Magnolia's Platform-as-a-Service (PaaS) has yielded remarkable improvements in bounce and conversion rates as well as SEO, with many websites experiencing an immediate rise in Lighthouse scores and SEO rankings.

Sanofi's satisfaction with Magnolia extends to its blend of out-of-the-box functionality and the platform's flexibility for customization, catering to the brand’s unique requirements. Anna Majewska, Director for Sanofi Digital Commerce and Global Web Product Line Lead, highlighted the significant time and cost efficiencies of over 20% realized with Magnolia, as teams found content and page creation notably easier and faster than in the previous solution, accelerating adoption, content velocity, and digital delivery overall.