Delight Your Customers With Superior Content Experiences
Retailers have become accustomed to a standard way of working, such as centred on a page template, integrated into a commerce platform etc., this results in delays before release cycles, rigid working models and ongoing IT costs. Bringing products to life and offering a more engaging experience is the new battleground but the key is doing it in as an efficient way as possible.
Never has the need to arrest this inertia been more prevalent: create agile and dynamic working practices around product, content and commerce and bring much-needed velocity to the business. This webinar looks behind the glass and explores how to reduce the level of effort that goes into the experience.
What you will learn
- How to COPE… ‘create once and publish everywhere’
Retailers run campaigns across a multitude of channels, sites, geographies and duplication is not an option.
- Why experiences are made from experiences
Delightful experiences are given because they are adaptive but editors need to experience the outcomes first-hand before publishing to potential customers.
- What architectural designs can deliver the promise of now but also for the future?
Featured Speakers
General Manager, Magnolia UKI & Nordics
A unique 20-year history in content and commerce, seeing the evolutions of both CMS and eCommerce sectors and how they properly merge today. Experienced across all aspects of acquisition, conversion and retention solutions and the changing demands of mobile, personalisation, discovery and communication.
General Manager EMEA, BigCommerce
With more than two decades of ecommerce industry experience, Jim is leading the BigCommerce European operations, working to extend BigCommerce’s presence in continental Europe, the Middle East, and Africa. Herbert has held leadership roles at AyataCommerce, Digitas, Zetman, Greenlight Commerce and Practiv.
