“Never underestimate the power of true original content”

Leading German publisher Axel Springer has successfully taken on digital transformation to become one of Europe’s largest media companies. In this second of a two-part interview, Dr. Andreas Wiele, member of the board and president of classified media at Axel Springer, reveals how the company stays at the forefront of producing great content. Dr. Wiele was recently appointed chairman of the board of directors at Magnolia International. The interview was conducted by Magnolia’s video journalist Lucius Müller.