3 ways to use GenAI in biopharma marketing now
28th of June | 1 PM CEST
Join us for a 45-minute webinar, in which our panel of pioneers in GenAI and digital biopharma marketing will explore top use cases for capitalizing on the tremendous potential of generative AI (GenAI) in biopharma marketing.
10 jul. 2024 CET
Virtual
Michi's van
In Norway
Meet the event panel
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Andrew Warinner
Senior Solution Architect at Magnolia
Andrew Warinner is Senior Solution Architect in Magnolia’s Services team. He has wide ranging experience in product development and management, technical leadership and people management. He's a keen reader and also a very prolific writer on quora. Andrew is originally from Illinois (U.S.) but has lived in Switzerland for longer than he'd like to admit.
Christopher Zimmermann
Product Manager at Magnolia
Christopher is a product manager at Magnolia with an emphasis on developer experience & productivity. He helped introduce the ‘light development’ paradigm and is now focused on headless, hybrid headless and making integrations easier to implement. While trained in Physics in university, the buzz and wild west openness of software development drew him to a career as a programmer in product companies, creative web agencies, freelancing and startups. Christopher is an outdoors enthusiast who got started with backcountry camping in the USA, but is slowly getting the hang of finding a coffee and cake in a rustic hut at 3000+ meters altitude in the Swiss Alps.
Cass Weber
Professional Services Manager at Magnolia
Cass oversees Services tasks and ensures a smooth and successful delivery. She started as a trainer and still provides training and helps out coordinating various training offering.
Bartosz Staryga
Front-End Solution Architect at Magnolia
Bartosz is an expert in headless content management and front-end development at Magnolia. He designs and develops new Magnolia features and supports customers with their headless implementations from content types to APIs to integrations. Bartosz enjoys building new things and seeing them in action. He is also a trainer for Magnolia’s Headless training.
About the session
For biopharma companies, GenAI is opening intriguing opportunities for enhancing digital experiences. By integrating GenAI into marketing efforts, companies can efficiently deliver relevant, personalized, and localized content to HCPs and patients across multiple channels faster.
But for many biopharmas, navigating the evolving GenAI landscape can be overwhelming.
What are the best ways to get started with GenAI? And how can your organization avoid some potentially serious pitfalls?
In our webinar you’ll:
- Discover the top 3 GenAI use cases for better digital experiences and engagement
- Learn best practices for getting started with GenAI now
- Identify common pitfalls for GenAI implementations—and find out how to avoid them
Insights from this webinar will set you on the path to benefit from GenAI rapidly. You’ll learn how to use GenAI to produce more content and enhance omnichannel engagement while maintaining regulatory compliance.