3 ways to use GenAI in biopharma marketing now
28th of June | 1 PM CEST
Join us for a 45-minute webinar, in which our panel of pioneers in GenAI and digital biopharma marketing will explore top use cases for capitalizing on the tremendous potential of generative AI (GenAI) in biopharma marketing.
10 Juli 2024 CET
Virtual
Michi's van
In Norway
Meet the event panel
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Andrew Warinner
Senior Solution Architect at Magnolia
Andrew Warinner is Senior Solution Architect in Magnolia’s Services team. He has wide ranging experience in product development and management, technical leadership and people management. He's a keen reader and also a very prolific writer on quora. Andrew is originally from Illinois (U.S.) but has lived in Switzerland for longer than he'd like to admit.
Christopher Zimmermann
Product Manager at Magnolia
Christopher ist Produktmanager bei Magnolia mit Schwerpunkt auf Erfahrung und Produktivität der Entwickler. Er half bei der Einführung des 'Light Development'-Paradigmas und konzentriert sich nun auf Headless, Hybrid Headless und die einfachere Implementierung von Integrationen. Während seiner Ausbildung in Physik an der Universität zogen ihn der Schwung und die Wildwest-Offenheit der Software-Entwicklung zu einer Karriere als Programmierer in Produktfirmen, kreativen Web-Agenturen, als Freiberufler und Start-Up-Unternehmen. Christopher ist ein Outdoor-Enthusiast, der mit dem Camping im Hinterland der USA begonnen hat, aber langsam den Dreh raus hat, in einer rustikalen Hütte auf über 3000 Metern Höhe in den Schweizer Alpen Kaffee und Kuchen zu finden.
Cass Weber
Professional Services Manager at Magnolia
Cass oversees Services tasks and ensures a smooth and successful delivery. She started as a trainer and still provides training and helps out coordinating various training offering.
Bartosz Staryga
Front-End Solution Architect at Magnolia
Bartosz is an expert in headless content management and front-end development at Magnolia. He designs and develops new Magnolia features and supports customers with their headless implementations from content types to APIs to integrations. Bartosz enjoys building new things and seeing them in action. He is also a trainer for Magnolia’s Headless training.
About the session
For biopharma companies, GenAI is opening intriguing opportunities for enhancing digital experiences. By integrating GenAI into marketing efforts, companies can efficiently deliver relevant, personalized, and localized content to HCPs and patients across multiple channels faster.
But for many biopharmas, navigating the evolving GenAI landscape can be overwhelming.
What are the best ways to get started with GenAI? And how can your organization avoid some potentially serious pitfalls?
In our webinar you’ll:
- Discover the top 3 GenAI use cases for better digital experiences and engagement
- Learn best practices for getting started with GenAI now
- Identify common pitfalls for GenAI implementations—and find out how to avoid them
Insights from this webinar will set you on the path to benefit from GenAI rapidly. You’ll learn how to use GenAI to produce more content and enhance omnichannel engagement while maintaining regulatory compliance.