3 ways to use GenAI in biopharma marketing now

28th of June | 1 PM CEST 

Join us for a 45-minute webinar, in which our panel of pioneers in GenAI and digital biopharma marketing will explore top use cases for capitalizing on the tremendous potential of generative AI (GenAI) in biopharma marketing.

Juli 10 2024, Virtual

Michi's van
In Norway

Meet the event panel

Andrew Warinner

Andrew Warinner

Senior Solution Architect at Magnolia

Andrew Warinner is Senior Solution Architect in Magnolia’s Services team. He has wide ranging experience in product development and management, technical leadership and people management. He's a keen reader and also a very prolific writer on quora. Andrew is originally from Illinois (U.S.) but has lived in Switzerland for longer than he'd like to admit.
topher-zimmermann

Christopher Zimmermann

Product Manager at Magnolia

Christopher ist Produktmanager bei Magnolia mit Schwerpunkt auf Erfahrung und Produktivität der Entwickler. Er half bei der Einführung des 'Light Development'-Paradigmas und konzentriert sich nun auf Headless, Hybrid Headless und die einfachere Implementierung von Integrationen. Während seiner Ausbildung in Physik an der Universität zogen ihn der Schwung und die Wildwest-Offenheit der Software-Entwicklung zu einer Karriere als Programmierer in Produktfirmen, kreativen Web-Agenturen, als Freiberufler und Start-Up-Unternehmen. Christopher ist ein Outdoor-Enthusiast, der mit dem Camping im Hinterland der USA begonnen hat, aber langsam den Dreh raus hat, in einer rustikalen Hütte auf über 3000 Metern Höhe in den Schweizer Alpen Kaffee und Kuchen zu finden.
cass-weber

Cass Weber

Professional Services Manager at Magnolia

Cass oversees Services tasks and ensures a smooth and successful delivery. She started as a trainer and still provides training and helps out coordinating various training offering.
Bartosz Staryga

Bartosz Staryga

Front-End Solution Architect at Magnolia

Bartosz is an expert in headless content management and front-end development at Magnolia. He designs and develops new Magnolia features and supports customers with their headless implementations from content types to APIs to integrations. Bartosz enjoys building new things and seeing them in action. He is also a trainer for Magnolia’s Headless training.

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About the session

For biopharma companies, GenAI is opening intriguing opportunities for enhancing digital experiences. By integrating GenAI into marketing efforts, companies can efficiently deliver relevant, personalized, and localized content to HCPs and patients across multiple channels faster.

But for many biopharmas, navigating the evolving GenAI landscape can be overwhelming.

What are the best ways to get started with GenAI? And how can your organization avoid some potentially serious pitfalls?

In our webinar you’ll:

  • Discover the top 3 GenAI use cases for better digital experiences and engagement 
  • Learn best practices for getting started with GenAI now
  • Identify common pitfalls for GenAI implementations—and find out how to avoid them


Insights from this webinar will set you on the path to benefit from GenAI rapidly. You’ll learn how to use GenAI to produce more content and enhance omnichannel engagement while maintaining regulatory compliance.