Why Magnolia DXP?

Build the stable infrastructure for agentic experiences

AI agents are only as good as their infrastructure. Magnolia DXP is your single, governed hub for content, context, and orchestration.

Trusted by over 400 enterprise customers...

... and 200+ implementation & technology partners

The enterprise AI problem

Deploying AI without a unified foundation doesn’t solve operational problems — it amplifies them.

  • The quality trap: Feeding AI from siloed, unstructured, or legacy-locked repositories just scales flawed experiences faster.
  • The governance risk: Without automated guardrails, you risk model hallucinations, regulatory non-compliance, and brand safety leaks.

The Magnolia DXP answer

Our platform unifies content, data, and experience delivery into a single core — ensuring AI interactions execute with full context, absolute governance, and strict accountability.

  • A single, governed hub: Clean, structured content that human teams and external AI discovery engines can instantly parse and trust.
  • Human-in-the-loop: Multi-step approval workflows and role-based access controls to secure your global digital footprint.

Composable freedom

Bring your own AI models

With Magnolia DXP, use the AI models your teams already trust — ensuring fast onboarding, clear cost control, and the flexibility to swap models later.

  • Deploy trusted solutions: Plug in the vetted LLMs your organization relies on.
  • Control your costs: Pay for the AI infrastructure you use, with zero hidden taxes.
  • Future-proof architecture: Change models easily as technology evolves.

Intuitive autonomy

Empower marketers to direct AI

Magnolia DXP gives marketing and content teams a visual, no-code control center to collaborate directly with AI agents.

  • AI-native workflows: Generate, refine, and translate content instantly.
  • Visual control:  Preview localized pages and design tailored customer journeys.
  • Safe automation: Built-in guardrails for review and launch.

Enterprise bulletproof

Secure your data

Innovation is a liability without trust. Magnolia DXP wraps intelligent automation in strict compliance frameworks, using granular access controls and multi-step approvals.

  • Decades of trust: 20+ years in the market with exceptional long-term client retention.
  • Global compliance: Certified in ISO 27001, SOC 2, and ENS.
  • Regulatory ready: Tailored support for rigorous frameworks like DORA.

The Magnolia DXP relative difference

Whether you are moving on from a DXP suite, or outgrowing a pure headless CMS, Magnolia DXP gives you the power to move faster.

Feature comparison table of all-in-one suite DXPs, pure headless CMS platforms, and Magnolia DXP across AI integration, user experience, speed to market, and flexibility.
Feature Monolithic DXP Suite Pure Headless CMS Magnolia DXP
AI integration Closed / Proprietary DIY / Developer heavy Open & governed (Bring Your Own LLM)
User experience Steep learning curve Often fragmented Intuitive & visual
Speed to market Heavy, multi-month lag Slow developer queues Rapid global deployments
Flexibility Rigid / Vendor lock-in Composable chaos Managed composable freedom

A partner, not just a platform

With Magnolia DXP, you're not just a client:

  • Friendly, responsive support from real people
  • Customer Success Manager included — no massive spend required
  • A team that works with you, not around you
Hear from our customers

"We've chosen Magnolia over AEM because Magnolia understood our goals and worked with us to create an architecture that suits our strategy, instead of forcing their architecture upon us."

Tom Barker

Director Application Development & Integration, JetBlue

Interactive Product Tour

See Magnolia DXP in action

Explore the platform at your own pace with a quick, 3-minute guided walkthrough.

Get started with Magnolia DXP

Start your journey right

You don’t need more tools; you need a better way to use them. Let’s look at your current stack and show you how Magnolia DXP can bridge the gaps between your vision and execution.