Adobe Analytics

Adobe Analytics is an industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. 

Part of the Magnolia Analytics Connector Pack, the Adobe Analytics connector empowers development teams to easily connect Adobe Analytics to Magnolia with just a few lines of configuration, and marketing teams to see the analytics data where they typically work - inside the CMS.

The data from Adobe Analytics is rendered as user-friendly charts and visual indicators inside Magnolia. A dashboard of default metrics such as visitors and sessions are provided out-of-the-box. You can customize the dashboard to include metrics that are important for your business, as well as change how the data is displayed.

As a result, marketers get to see the metrics tighly coupled to content, they can analyze performance faster and benefit from less context switching between tools.