Google Analytics

Google Analytics gives you the free tools you need to analyze data for your business in one place and get a deeper understanding of your customers. It is a web analytics service offered by Google currently as a platform inside the Google Marketing Platform brand. 

Part of the Magnolia Analytics Connector Pack, the Google Analytics connector empowers development teams to easily connect Google Analytics to Magnolia with just a few lines of configuration, and marketing teams to see the analytics data where they typically work - inside the CMS.

The data from Google Analytics is rendered as user-friendly charts and visual indicators inside Magnolia. A dashboard of default metrics such as visitors and sessions are provided out-of-the-box. You can customize the dashboard to include metrics that are important for your business, as well as change how the data is displayed.

As a result, marketers get to see the metrics tighly coupled to content, they can analyze performance faster and benefit from less context switching between tools.