Integrating Your Content Management with Your Digital Asset Management

As companies rush to create more content to meet consumer demand, it is leading to an increase in the number of digital assets created as well.

Roughly 25% of marketing decision-makers view refreshing content and creating new assets from existing content as a top priority. But many companies still face problems with out of date content libraries because it’s not always possible for marketers to know when to refresh old assets and when to create new ones.

The solution lies in Digital Asset Management (DAM).

When creating tech stacks for marketing, companies once favored a suite solution that could handle everything marketers required. Unfortunately, such an approach doesn’t yield the same results as it once did, as IT teams need increasing speed and flexibility.

For that reason, over 50% of companies prefer a best of breed approach when it comes to building a MarTech stack, and a DAM solution is becoming an increasingly important part of that stack.

Magnolia offers connector packs that can integrate with your systems, including Marketing Automation, Commerce, Analytics and Digital Asset Management (Magnolia Marketplace).

Digital asset management is a solution for storing, organizing and sharing digital assets in one central location. Teams can access any assets they need, whether that be images, videos, or some other media type.

For enterprise companies especially, DAM is becoming a requirement due to the large number of files needed for content. Whether those files are a collection of images from photographers, video recordings from the latest digital event or new design files for the latest mobile app, a DAM solution is crucial for managing all of it.

In today’s cloud-based environment, the number of digital assets available can become overwhelming. With a DAM solution, companies can easily manage and track all of them, allowing employees to retrieve the files they need for content campaigns without any hassle.

DAM helps you to build a consistent brand image. Marketers can discover available assets that match the existing brand identity and use them while creating content.

The ability to find files quickly helps to improve sharing and collaboration across the organization and makes publishing and distribution easier, eliminating digital asset silos.

A DAM alone isn’t enough, but it offers tremendous value in conjunction with another piece of your MarTech stack, the CMS.

Learn more about cloud content management software.

In today’s content-driven world, consumers expect content delivered to them across multiple channels. To cope with the flurry of content channels, organizations have turned to headless CMS platforms to create and deliver the required experiences for their customers.

But a headless CMS alone isn’t enough to satisfy the needs of everyone. Developers find it easy to connect to multiple channels via APIs, but marketers sometimes struggle with the lack of user-friendly interfaces.

A hybrid headless CMS provides the capabilities that matter most to both marketers and developers in one platform.

Magnolia’s hybrid headless CMS platform offers integrations with digital asset management solutions that can make digital assets readily available with the Magnolia DAM connector pack.

Magnolia’s Connector Pack allows you to integrate an external DAM with a simple configuration, making assets available within Magnolia.

Even though Magnolia has an internal DAM tool out-of-the-box available, we understand that your organization might utilize an existing DAM product.

With the Magnolia Connector Pack, it is possible to connect external DAM systems to maintain existing workflows and processes, while still managing all of your assets from one location.

You can view assets from an external DAM directly in Magnolia and reduce the need for developer intervention to connect DAM products.