magnolia dxp

Die Digital Experience Platform mit mehr Power und ohne Komplexität.

Digitale Experiences für verschiedene Marken, Märkte und Kanäle zu verwalten ist nicht einfach. Unser Ziel ist es, die richtige Lösung dafür bereitzustellen.

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faster digital delivery

No more trade-offs

Content hub

Consolidate content from multiple sources, allowing reuse across channels.

Easy integrations

Connect any data source, application, or channel – today and in the future.

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Unified authoring

Create experiences in one seamless workflow, regardless of content source.

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STATS

Our impact

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reduction in content update time

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Connected a team of 160,000 people in five languages across 26 countries

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faster page creation

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Increase in conversion

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reduction in time to market by 90% and cost of ownership by 75%

use cases

What Magnolia can do for you

Unified DX

Manage your entire digital presence in a single platform that lets you deliver content across sites, brands, and channels. Baloise manages 16 sites consisting of 20,000 pages in one platform, making it easier to roll out digital experiences while ensuring brand consistency across all.

Read Baloise's case study

Self-service portals

Enable customers, partners, and employees to self-serve in a secure portal. Prosegur integrated Magnolia with Microsoft Active Directory, giving 160,000 employees and contractors in 26 countries secure access to its intranet, which is available in 5 languages.

Read Prosegur's case study
Introducing Hyper Prompt

Content-driven commerce

Create engaging commerce experiences through storytelling with content. Sainsbury's brought together grocery and general merchandise journeys so customers can find whatever they need in a one-stop shop, from buying to cooking recipes.

Read Sainsbury's case study
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Lower costs and improved agility

Make your teams more agile and reduce the overall cost of delivering your digital experiences. Union Investment migrated 70 websites and portals into a single platform. Its one-DXP strategy has resulted in cost savings as well as improved efficiency.

Read Union Investment's case study
Union Investment has relied on Magnolia as our central DXP for nearly a decade. The best-of-breed approach guarantees seamless integrations and maximum reliability. As equal partners, the collaboration with Magnolia is extremely valuable.
Chris Chard

Chris Chard

Head of Web CMS at Union Investment

MAGNOLIA CAPABILITIES

A platform for your real-world marketing needs

Compose experiences visually

Streamline your digital delivery with an intuitive editor that offers in-line editing, drag-and-drop components, and omnichannel preview, regardless of whether you're working on a traditional website or a headless web app.

Reuse content across sites and channels

Manage hundreds of brand sites in one place, delivering localized content globally without duplication. Rely on Magnolia to render your experiences or deliver content to any frontend using our APIs.

Personalize and Optimize

Boost conversions and customer satisfaction with personalized digital experiences. Optimize your copy, CTAs, and visuals, and check their performance from your favorite analytics tools directly in Magnolia.

Enhance content creation with AI

Supercharge your productivity with the power of artificial intelligence. Generate copy, SEO metadata, and images dynamically and automate text and image tagging for better searchability.

Total control of your message

With market-leading security features and certifications to safeguard your content, as well as powerful workflow tools to ensure that you have total control over what reaches your customers, you can trust Magnolia with your brand reputation.

Magnolia Marketplace

Compose a DX platform fully tailored to your business

Extend Magnolia's core capabilities with easy integrations and unmatched digital expertise.

Magnolia Resources Center

Experience a selection of our most popular or most recent whitepapers, webinars, product briefs, etc.

Infuse your HCP portal with AI

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About Magnolia

Founded in 1997 with a vision to create the first truly open content management system, Magnolia is now a world-leading composable Digital Experience Platform.

With our open, headless architecture that works for developers and marketers alike and a track record of 100% project success, our customers know they can trust us to help them stay ahead of the pack. We operate globally with offices on five continents and more than 200 Magnolia-certified partners around the world.

GLOBAL MARKETING

See the use cases

Learn how procedure cut costs
  • GLOBAL MARKETING

    Cut the time and costs you spend to manage multiple brands, markets or customer channels.

    Learn how Prosegur cut costs
  • SELF SERVICE PORTALS

    Let your users and customers help themselves by integrating with every service and tool they need.

    See the case study
  • CONTENT-DRIVEN COMMERCE

    Build content that drives sales with seamless commerce integrations and powerful workflows

    See the case study
  • Migrate from your monolith

    Reduce your costs without sacrificing previous investments, and technical freedom or customer experience

    See the case study

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  • Create, manage and deliver content anywhere in a single interface

    Build & manage web, portals, apps and more with the same content and teams

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    Easily integrate all tools with consistent UX

    Move faster by bringing your content, commerce and data into one modern platform

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    Jan Schulte

    Jan Schulte

    Magnolia

  • AI for real-world content teams

    Easily integrate generative AI into your content workflows without sacrificing security or brand control

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  • Magnolia Installer

    Enterprise level reliability, security and expertise

    The world’s biggest brands trust Magnolia to support their digital future and reputations

    Read security