Join Europe's leading digital event

DMEXCO 2026

Bringing together over 600 international speakers and 40,000 visitors, DMEXCO is the meeting place for industry leaders and digital experts, offering exhibitions, keynotes, debates and masterclasses. As the leading composable DXP, Magnolia will be on hand to present innovative use cases and exchange on your digital ambitions.

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Dec 24 - 26, 2025, Messe Cologne

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What you can expect

Turn complex content into incredible digital experiences

Meet the one platform that enables you to consolidate, orchestrate, enrich and deliver outstanding expriences by creating a seamless workflow, from any content source and to any channel.

Dive into the composable ecosystem

Beyond the buzzword, discover how composability makes your tech stack flexible and future-proof. Magnolia lets you build a modular platform that allows you to swap technologies in and out as your customer and business requirements change.

DXP & AI: Get your teams superpowers

As AI becomes more powerful, it can also perfectly combine with a DXP's capabilities. Easily integrate generative AI into your workflows to speed up content creation and enhance personalization while saving costs. #AIThat’sGotROI

Meet the event panel

Christopher Zimmermann

Product Manager at Magnolia

Christopher is a product manager at Magnolia with an emphasis on developer experience & productivity. He helped introduce the ‘light development’ paradigm and is now focused on headless, hybrid headless and making integrations easier to implement. While trained in Physics in university, the buzz and wild west openness of software development drew him to a career as a programmer in product companies, creative web agencies, freelancing and startups. Christopher is an outdoors enthusiast who got started with backcountry camping in the USA, but is slowly getting the hang of finding a coffee and cake in a rustic hut at 3000+ meters altitude in the Swiss Alps.

Cass Weber

Professional Services Manager at Magnolia

Cass oversees Services tasks and ensures a smooth and successful delivery. She started as a trainer and still provides training and helps out coordinating various training offering.

Bartosz Staryga

Front-End Solution Architect at Magnolia

Bartosz is an expert in headless content management and front-end development at Magnolia. He designs and develops new Magnolia features and supports customers with their headless implementations from content types to APIs to integrations. Bartosz enjoys building new things and seeing them in action. He is also a trainer for Magnolia’s Headless training.

Join our masterclasses with our partner dotSource

Wed | Sept. 18, 15:15-15:45

Villeroy & Boch: Composable with consistency

Composable storefront: Villeroy & Boch's vision for future-proof e-commerce

No content, no commerce. Villeroy & Boch, the traditional premium brand for ceramics and porcelain, recognized this early on. And how to do justice to this claim with the right technological basis. A technological basis that could hardly be more modern. A DXP that masters the rules of the e-business game: modularity, flexibility, scalability. Always with a focus on customers, their needs, their expectations - and the changing nature of these needs and expectations. Let us inspire you with three different perspectives on how you too can create a contemporary and future-proof online presence that is more than just a digital product catalog with a purchase button.

Learn in this masterclass from Mark Hoffmann, Senior Manager eCommerce & Marketing Solutions at Villeroy & Boch, Sebastian Stang, General Manager EMEA at Magnolia, and Christian Onnasch, Account Executive Digital Business at dotSource, how the company, together with dotSource, has managed to take advantage of two of the biggest e-commerce trends with two of the biggest names in e-business. The integration of Magnolia DXP and Salesforce Commerce Cloud creates a digital experience platform with high-quality content and a strong systemic basis, whose components not only talk to each other but can also be flexibly adapted. Take away concrete tips on how this system architecture can help you create seamless, consistent and personalized experiences.

Speakers: Mark Hoffmann, Villeroy & Boch; Sebastian Stang, Magnolia; Christian Onnasch, dotSource

Thu | Sept. 19, 10:45 -11:15

Stadtwerke Jena: Energetic Digital Experiences

Energetic digital experiences: The path from 5 individual domains to 1 digital platform at the Stadtwerke Jena Group

The digital platform www.stadtwerke-jena.de combines the Stadtwerke Energie, Jenaer Nahverkehr, jenawohnen and Jenaer Bäder divisions as well as overarching topics. In addition to interested parties and customers, the editors of the platform also benefit from short paths to all available online information as well as products and services from the areas of energy, mobility, housing, leisure and careers. With the CMS migration from what used to be five separate areas based on magnolia, the Stadtwerke Jena Group meets three of the most important requirements in digital business: it creates seamless, consistent and personalized user experiences. And users reward this with traffic and brand loyalty.

Find out in the masterclass from Ines Eckert, Head of Corporate Communications at Stadtwerke Jena, together with Magnolia and dotSource:

what challenges the Stadtwerke Jena Group faced before the DXP project.
which methods and solutions they used to overcome them.
why Magnolia is the right solution for such a complex CMS migration.
how DXP with Energy is already making itself felt in figures.
Where the journey with Magnolia will take us in the future.

Speakers: Ines Eckert, Stadtwerke Jena; Dominik Dühning, Magnolia; Thomas Loppar, dotSource

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Visit us in Hall 6.1 Booth E010/D011

We are looking forward to meeting you. Our experts await your visit at DMEXCO 2024 at our booth with Bynder and other content experts, E010/D011 in Hall 6. Book a meeting and exchange ideas with us.

Magnolia is how leading enterprises can finally get a digital experience platform that’s made for their real-world needs. From integrating with legacy systems to keeping up with the latest martech to unifying a global brand, you get a platform that helps you create fully integrated customer experiences and speeds up your digital delivery.

How do we do it?

Consolidate: Our content hub gives access to all content in one place, allowing reuse across channels and preventing duplication.
Connect: Powerful integrations connect any data source, application, or channel – today and in the future.
Create: Unified authoring streamlines composition in one seamless workflow, regardless of content source.