The Purpose of Modern DXP Technology
The term DXP is becoming increasingly popular but many ask "what is a DXP and why does it matter?"
A DXP is short for "Digital Experience Platform". It is a set of integrated technology components that together provide the tools to create, manage and deliver digital experiences customers love.
A DXP’s value is determined by how long it takes to launch experiences; how easy it is to use; and ultimately, the quality of its product, the customer experience itself.
Building the Composable DXP
A DXP requires choosing the right building blocks as well as a DXP integration framework that streamlines digital experience management by orchestrating how the various DXP technologies interact with each other to deliver optimized and personalized experiences to end users across touchpoints in the customer journey.
To reduce its complexity, we developed a DXP framework that breaks the DXP system down into 3 layers with 4 building blocks each, making it easier to comprehend and design. The building blocks allow you to start small while keeping future growth in mind, allowing you to expand your DXP’s capabilities as you learn and grow.
While you might not yet have a full DXP, you will probably find that you have many of its components in your technology landscape already. The framework and all our DXP resources will help you see a holistic picture and identify potential gaps in your platform.
Benefits of Choosing Magnolia as your DXP
Time to Market
Great companies are fast to market. This is why we equip our users with the technology to create and launch engaging digital experiences in the fastest possible way.
Future-proof Flexibility
No matter what the future holds, Magnolia’s composable, API-based architecture lets you build a modern, flexible, and extensible tech stack.
Return on Investment
No rip and replace. No vendor lock-in. Magnolia integrates with your existing tools, delivering more value for your business.
Powerful DXP Integrations
Magnolia’s headless content management system (CMS) is one of the core components that enables a DXP system, providing the content repository and experience management capabilities.
Magnolia also offers additional components such as personalisation, optimization, and experience delivery. Its DXP integrations are fundamental to the assembly of the experience engine, joining together separate DXP technologies in one integrated platform.
Managing an Enterprise DXP
Building and managing an integrated DXP technology stack for the enterprise has its challenges. Make use of our access controls; approval, translation, and custom workflows; multi-site management; integration frameworks; and visual SPA editor to create and launch experiences securely and efficiently.
Our professional services team and our partners will help you to get up and running as quickly as possible.
