Magnolia Features

Build complete web pages in an intuitive What-you-see-is-what-you-get (WYSIWYG) fashion. Select the components you need, configure them as you wish, and place them where you want. Developers can configure which components are available to ensure the overall design of the site is consistent.

Optimize authoring with structured and semi-structured content. Fill in a structured outline with standard fields, and then build your story with a stack of whatever content blocks you need: images, text, video, embeds, etc. Use the Stories App for news, products, blogs, landing pages, content curation and more.

Create once, publish everywhere (COPE). Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a product, you only need to maintain it in one place. This ensures all content instances are in sync, prevents stale content, and reduces maintenance.

Toggle instantly between editing and preview modes in the Page editor. Preview your content in different device resolutions, and even see how your content looks to different personalization segments.

Easily create web forms on pages for visitors to fill in. Build your forms in your marketing automation tool of choice, such as Marketo or Salesforce, and embed them in your Magnolia experiences with just one click. The forms match the branding and design of your website and create a seamless user experience.

Bring in content from your PIM, DAM or even other CMS, and data from your analytics, personalization and optimization sources. Then you can deliver all of your content in a consistent way to each of your visitors, and across all of your digital channels. With Multisource, Magnolia makes it fast and easy to connect to any content source with just a few lines of configuration.

Connect standard user interface elements in the CMS to your integrated tools and systems. With a connected user interface, you can show trends from a connected analytics platform directly in the content list in the CMS UI, or allow an author to choose and place a contact form from a CRM. With Magnolia, teams work with all their tools in one place, see exactly what they need, and in a consistent way.

Search across all your content, both in Magnolia and  connected systems. Magnolia suggests top hits and ranks all your search results based on what its AI has learned from previous search patterns and preferences. The Find Bar, Magnolia’s search app, is the heart of the Magnolia user interface. It offers powerful full-text search across all your content and provides a starting point for many tasks.

Save time by moving from manual to automated content tagging. Analyze and tag your content directly in the Pages app with the Amazon Comprehend service. This also provides a more accurate search experience for content authors, as these tags are then searchable via the Find Bar, Magnolia’s search app.

If your business has multiple branches, franchises or country sites, Magnolia allows you to manage complex multi-site installations that share similar content, without duplicating efforts. You can create referenced copies of master sites, which are automatically updated when you make changes to the master. Components on referenced pages can be changed individually and protected from master content changes. 

Easily support additional languages with automatic content translation support. Magnolia has out-of-the-box support for Google Translator, Microsoft Translator, Across and Translations.com services, and you can integrate other services just as easy.

Magnolia stores a version of a content item when it is published, creating a history of versions. You can always audit what has changed, see previous versions and restore to a previous version if necessary. You can compare any two versions of content. For web pages, changes are “redlined”, clearly marked on the page itself.

Magnolia provides a 4-eye publishing workflow out-of-the-box and supports the creation of custom workflows, all based on the popular JBPM workflow engine. Workflows can contain a mix of steps performed by the system, and steps which depend on author, publisher, or other user interactions.

Take advantage of the performance, security and SEO benefits of the Jamstack approach. The Magnolia Visual SPA Editor is compatible with static site generation and CDN/ADN deployment.

Manage spatial and 3D content like 360 degree photos & videos, complete 3D models, textures, environments and even game levels in Magnolia, and publish to any VR or AR touchpoint. Link spatial content with your other content such as product information to create experiences that engage customers and help them shop. And because your spatial experience gets it's content dynamically from your CMS, you can update it instantly, at any time, without a developer. 

Track the performance of your content and campaigns, and see the insights without ever having to leave your Magnolia screen. Connect any analytics tools you need, and aggregate data from multiple sources into a single dashboard in Magnolia. Flexibly display the metrics you are interested in, and get detailed insights about traffic, engagement and conversions, across your entire website or specific pages.

Get an all-in-one SEO solution with Magnolia and Siteimprove: on-page diagnostics, keywords insights, and prioritized list of recommendations to improve technical platform, on-page SEO, user and mobile experience. Enhance the quality of your content and user experience via readability checks, broken links and spell checks.