Why Magnolia?
Top 10 Benefits of Choosing Magnolia DXP
1. Manage All Your Experiences in One Platform
Only Magnolia makes it easy to connect all your data sources-content, commerce, assets, analytics, and any custom data sources.
Our Digital Experience Platform (DXP) visually unifies these and gives your teams easy-to-use tools to mix and match them to create rich, personalized experiences for all your brands, markets, and customer channels.
2. Future-Proof Your Tech Stack
Build a modular reference architecture to create new digital experiences at a fraction of the time it took you before.
Magnolia's APIs, Connector Packs, REST Client, and integration framework allow you to easily integrate your systems from legacy data sources to modern microservices. You don't get locked into a single technology or vendor, but can freely swap services in and out—today and in the future.
3. Accelerate Integrations
Connect Magnolia with any other digital systems using our Connector Packs.
Our integration blueprints and pre-built connectors give you the flexibility to change your tool stack at any time. A unified framework lets you take advantage of common microservices across your platform. Microframeworks for commerce, marketing automation, analytics, and DAM readily connect with popular systems in these categories.
4. Partner With a Vendor You Can Trust
Our solution-focused approach throughout the entire customer lifecycle sets us apart in a vendor landscape dominated by a sales-driven approach.
Together with our partners, we work with you on the best solution for your needs, and stay until it works. We take pride in our project success rate of 100%. Not a single Magnolia project has ever failed.
5. Content Reuse
Manage content in one hub and use it across all channels. Whether it's a campaign banner, structured content such as an article, or an entire campaign - with Magnolia you create content once and reuse it many times.
6. Global Rollouts
Roll out content and experiences for several brands and in multiple markets and languages. Centralize and reuse content to ensure brand consistency, while enabling various regions and countries to create tailored experiences flexibly.
7. Enterprise Grade
Users, roles, and rights; customizable workflows; multi-site management; multilingual content and automatic translations; security and monitoring--plus professional services, support, and a strong partner network make Magnolia a true fit for enterprise-grade projects.
8. Low Code
Simplify and speed up development with Magnolia using file-based configuration. Magnolia’s low-code development helps you deliver experiences faster. Magnolia's configuration is based on YAML files and you don't need Java skills or a Java development environment.
9. Frontend Flexibility
The headless approach in web development gives you the flexibility to build unique frontends using the development tools you like. Magnolia integrates with Single Page Applications (SPAs), Progressive Web Apps (PWAs), and storefronts built with any frontend framework such as React, Angular, or Vue.
10. Deployment Choice
Choose Magnolia’s Platform-as-a-Service for fast and easy deployment, or host your own Magnolia instances for maximum flexibility. You get stellar performance, high availability, and robust security from Magnolia’s cloud solutions.
success stories
Leading Brands Winning With Our DXP
Content-Commerce Integration
An architecture that combines content and commerce.
Multi-Site Management
Managing multiple websites without constraints.
Lead Generation Website
Create quick, fantastic-looking campaigns.
Cloud Content Management
Replacing an old monolithic platform.
magnolia demo videos
Check It Out Yourself
Watch our demo videos for an introduction to Magnolia's functionality and user experience.
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Overview
Get to know our platform and see how you can easily get started with the Magnolia UI.
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Content Editing
Check out the Magnolia authoring tools and see how easy it is to add, manage, and preview content for your website, campaigns, and other experiences.
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Rollouts
We make the complex easy by automating rollouts, so you can launch your experiences effectively and with confidence, across all your sites, markets, and languages.
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Personalization
Personalization is here to stay, and Magnolia makes it easier than ever. See how you can define target audiences, personalize your content, and individualize the experience without IT support.
Feature comparison
Magnolia Is Different
magnolia resources
Learn and Grow
Demos, training courses, how-to articles, and professional services provide all the help you need to succeed.
Unique Digital Experiences at Amazing Speed
Made with magnolia
How Magnolia customers are transforming digitally
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Real speed
Read Ramsey`s case studyAccelerate digital experience delivery, increase efficiency, and speed up development.
Ramsey Solutions built a design system of flexible templates and halved the time it previously took them to launch a new page.
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Real ROI
Read Primeo Energie`s case studyMaximize the value of your data and technology investment while saving costs.
Primeo Energie integrated Magnolia into its technology landscape, leveraging previous investments while reducing the total cost of ownership at the same time.
"We chose Magnolia because of two elements. First of all, Magnolia is compatible with a lot of systems we already have, this is a critical point. Point two was, of course, costs and time to market."
Cedric Christmann
CEO Primeo Energy, Energy Division
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Real speed
Read Ramsey`s case studyAccelerate digital experience delivery, increase efficiency, and speed up development.
Ramsey Solutions built a design system of flexible templates and halved the time it previously took them to launch a new page.
We have seen a reduction of 50% in our time to market for a new page, and we’ve almost completely removed development from the process of creating a page or updating a page.
Jeremy McDuffie
Director of Engineering, Ramsey Solutions