Ancestry + Magnolia
Ancestry.com™ is a family of brands with deep roots in roots. We are putting family history in the hands of everyone by providing the most comprehensive resource for discovering who and what led to you. Our brands include Ancestry, AncestryDNA, AncestryProGenealogists, Family Tree Maker, Fold3 and Newspapers.com.
Challenges
- ROI - “Twice as fast as the old CMS” [developers], training times cut, publishing times halved.
- Scale – 16bn records, 2m paying customers, $680m revenue
- Problem – archaic, complex legacy system, not easy to use or extend.
- Technical – multi-site, translations, personalization
- Benefit – Ease of development
Benefits
- ROI - “Twice as fast as the old CMS” [developers], training times cut, publishing times halved.
- Scale – 16bn records, 2m paying customers, $680m revenue
- Problem – archaic, complex legacy system, not easy to use or extend.
- Technical – multi-site, translations, personalization
- Benefit – Ease of development
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Industry
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Use case
“Old system that forced hand. Evaluation of marketplace, Main focus was multi-sites in many languages, many integrations into existing infrastructure, personalised experiences – content app’s gave flexibility to multiple use cases”
